Enviga - BPW (Coke + Nestle)

What is it? Enviga invigorates your metabolism so that you burn more calories.

Is it good? I drank quite a lot of them while creating this campaign.

How'd it turn out? I'm proud of how it turned out considering it was a complicated assignment. How else can you metaphor-ize metabolism? This is how we did it.

Outside the Print Ad and Thinking

Before the economy took my job, we lost the pitch for Levi's.

I know... downer opening...not to worry because I had a blast pitching it, learned a lot about using my weirder ideas freely and got some sweet pieces out of it.

Here's one of my favorite.

Instead of the stage / audience set up used since the Cult of Osiris, why not surround the listeners with music? I was listening to my iPod Shuffle when this idea hit me.

Placing the audience in the middle so they're "together", I suggest that we have at least four stages and have the lights come up on different stages surprising the audience with who plays next. You won't know which way to turn until the lights come up on the stage.

Not only does the front row keep changing making the experience more holistic but the bands and musicians mix and match as well giving this concert the most spectacular element of continuous surprise.

Cartooning: Drawing the Candidates

Raise Your Hand

A comic series I'm working on that's kinda mean, kinda true and kinda I don't care I'm doing it anyway.

Costa Rica Pitch Media Release

So the news is out...Agency Spy just released the news about Costa Rica Tourism.

Click on the title to this blog.

I happen to be part of the team that is pitching this under Oberlander.

See my Costa Rica blog post below to review a few pieces of the work.

UPDATE: CAN'T SHOW THE WORK UNTIL THEY'VE CONFIRMED WHO WINS THE BIZ.

DOMAINATION: On A Shoestring

Click the title of this post to delve into the dark side of my mind. 

I made this as part of "Domaination". (See the DOMAINATION post for full up explanation.)

Bwahahahahaha...cough cough...yeah.

(and just in case clicking the title doesn't work...here's the site:)

www.onashoestringfilms.com

I Can Comp! A page takeover for Costa Rica Tourism Pitch. Shazza!

Copywriters don't usually get to explore arts outside the rich text format but on occasion we can be trusted to attempt something.

Here I made a phase 1, 2, 3 of what a nice take-over might look like for Costa Rica. 

The howler monkey comes swinging in, steals the Latest News headline and swings off with it while orchids bloom and the roots of the tree take over...and one of Costa Rica's amazing iguanas walks in. Oh and butterflies flutter across the page and through the tag line.

What do you think?

Weeee!

One Show Win

Worked with Denison Kusano on this back at the Circus right before we graduated. I blame this campaign for making me move to New York. I hadn't wanted to move here before that weekend, but by dancing with a pencil at the after parties, I was wooed by agencies in the city. 

Very glad it happened, even though I almost threw up on stage.

The brief was a bit weird in 2004. Sell advertising. Advertising people are less trusted than used car salesmen. I guess it depends on who you ask. But here was our solution. 

To see them up close click the title to this blog above.

Headline: Advertising. Creating a state of mind from a shoe.

Headline: Advertising. Creating a legacy from a soda.

Headline: Advertising. Creating an Apple from a computer.

DOMAINATION: Converse Google Spelling Bee

Created this video series with Stan Chin, the internet maestro. 

I wrote, shot and edited them. Stayed up all night. Had a blast.

It's the first ever search engine spelling bee.

To play the game, click the title to this post.

Converse 2009 "Laces Campaign"

The goal was to evolve a product campaign out of "Connectivity 2008" that was done by my partner Ian Toombs, the king of art rock.

This was the basic piece for Connectivity in the U.S. 

And here is the Laces campaign to follow it ------------------>

I think we did a fabulous job. There's an entire campaign from OOH to shoe boxes. 

Click on the link (title of this post) above to view more pieces in detail.

Converse's Suspended: A Graphic Novel That's a True Story

Came up with this when I read a news report this past Fall about a girl who dyed her hair pink in honor of her father who died from cancer. She was suspended from school for it. 

Converse loved the story so I drew up a concept for a series based on true stories of kids getting suspended for ridiculousness or simply expressing themselves differently. 

This is the first edit. There's a typo in the text, the timing is a little slow and I would rather end on a different frame that's left out. But I'm really proud of where it's going. Click on the link above will take you to the non-animated, frame version.

VH1 Black History Month Concept + Print

Concept: Since VH1 is a music entity let's create a amazing collection of sounds of Black History available for download on the VH1 site.

Great speeches, quiet ones too, boxing matches, court room recordings and clips from the radio, you could experience Black History by listening to the joys, successes, struggles and poetry of it.

Each download is to have a minimal charge in part donated to Historically Black Colleges and Universities. 

We called it The Pride Collection.

Kennedy Headline: Download compassion.

King Headline: Download courage.

X Headline: Download intensity. 

Where have all my feathers gone?

So I've been licking the wounds and well, showing them off a little I must confess. It makes gashes feel better to take them out and on parade. But the parade ended.

Freelancing is... interesting. It brings up a lot of old feelings. Since I've been nosing around midtown again and let's be honest...the building is right next to the building where I spent 2.5 years working on ads. So yeah. I guess old feelings are bound to surface.

Am I backtracking then? I hope not. But then again I get hit with a mean virus which won't let me think. Is this the fates telling me something? One sec...I need to blow.

In the meantime though, I'm working on projects that are wildly interesting. That's something.

I do miss my friends though. Working way up there is lonely. I miss the warmth of SoHo, the fancy espresso machine, the tunes blasted in the space between us. I miss the way briefs made more sense, ideas came out like wine and nights out laughing were a dime a dozen.

We can all hope this stimulus package gets something done and quickly. Good feathers are hard to find when no one has any money.

Who Needs a Head?

Oh me oh my, children. I haven't blogged in forever and ever because I worked forever and ever since the last blog. As this little chick looked back on all the time in the field, and sat rocking in the chair drinking sweet tea and waiting for the train, she realized that she wouldn't get to see the crop come up as they axed her head off in the southside conference room. Woe is me!

I could almost hear the whistle coming to take me to South Africa where I was to shoot my commercial, then my sobs overcame all consciousness. I looked to my desk to try to get my things together and no one stood up, no one grabbed me and hugged me, no one looked at me. They left me there in that strange dimension to grope around for some decency. After all the times I cared to hear their ideas even when they were plain terrible, after all the times I said good morning with a chipper smile, after all the hours upon hours we worked together that seemed more like play and we laughed until snot drooled out each nose...no one could garner a hug? I was overwhelmed and couldn't find the difference between me and my agency's belongings. Where I ended and it began you might say. I reached for the lap top...no, that's not mine any longer...I reached for my purse and left with what I came in with minus dignity.

Now here's a delicate question: why not a cafe down the road? Why in a glass box where everyone can watch and see? Why not let me produce my commercial that I worked all year on? Why not just after filming it? The tickets were bought people. I was to leave in two days.

Since my head was cut off all I had was my heart to think with. My heart kept telling me you shouldn't have smarted off to that one or you should have stayed later or you're just not good enough. Loads of that kept pouring out of me. I'll not dwell on that rubbish.

Let's just all remember how awesome we are and pray that those greedy bastards on Wall Street go to jail as we loose our jobs and are kicked out of homes. Is that okay to do? To pray those jackasses get ass raped? Ouch. Well my heart's all I got and it doesn't know good manners.

The Problem with Small Wings

We were just throwing around quotes attempting to get a great one - possibly for "Bartletts Familiar Quotations", I mean why not?

And here's a selection for voting:

1. If you try harder less, you'll live longer.

2. If you use a parachute, you'll live longer.

3. If you don't have a parachute, you die.

There they are. Let me know what submission wins?

Content

Where I work you get to do the most amazing stuff. Working with a team of brainiacs who like to laugh and get up for work in the morning, we've gone double time creating content to entertain our audience.

Hope you all like it. There's tons more coming.

OnAShoestring

Here's what I've been up to lately.


www.onashoestringfilms.com

ChickenLegs

My friend was right, knee socks drive men crazy.



Left my house wearing granny blues to the knees and FDNY across the street couldn't help themselves. Though I'm dorkie, townie and pasty, I still get thumbs up and smiles from the penis-sect with some knee highs on. What if they have happy whales on them? What if they're argyle? We must investigate if it's the coverage or if it's the pattern or if it matters at all.

News from the Biddy Fence

Ahhhh. Hello dahlings.

Already you can sense my fresh attitude. It's fleeting. I'm really quite disjointed today. Time for introspection as I say.

New job in month 5, approaching month 6 and the delightful review I was gauranteed upon hire. Lovely. I've kicked ass so I expect it to go smoothly. However my ridiculously feminine desire to please/judge myself sends razor blade thin drags down my heart on the slightest occasion. Meh. That too enriches my performance. Way to lemonade the situation I say.

In the past 5 months I've managed to push through an idea that I know for a fact would have been thumbed and pill crushed at prior agency, written a tag line for a global campaign that is well loved and will hopefully set my portfolio up a notch...like a shiny notch on the belt of addaboy, concepted a global campaign for a dying product that enlivened the product merely because the campaign is cool (ha), uh what else...plugged in to a group of folks that seemingly would turn on a newbie like wolves on a bunny. So there you go. Not frackin' bad for 5 months.

Moved. Finally. The coop of Bay Ridge was too shitted up and we couldn't have found a better nest. 2 blocks from the museum, park, and Bot Garden. Not to mention cheaper than the 1.2 hour commute to Beirut. Not to mention 300 to 400 more square feet...we're topping out at 1000 I'm guessing. Furniture time. We have pieces that fullfill duties. But an event horizon is approaching and there's a flat screen TV in it. Or is there a trip to the south of France there? Hard to tell with event horizons.

Here's news. I see kids. Not in a haunted hotel twin little girls in a bloody hallway, way. LIke I can see me digging a little mohawked boy named Atticus Jack holding on to the pocket of my jeans in the future. And that's big peeps.

Hens Have Ears

More recommends for entertainment or alone time or sounding smart. Sure.

Podcast front: Radio Lab by WNYC. At first the SFX threw me because I've been listening to more lo-fi structures of This American Life et al. But once you get into the flow of the audio style you really find that it's a character of the show. Mostly cool, each episode brings heavy concepts into a place we can all share. Particular ones that I really liked have been "Mortality", "War of the Worlds", and "Placebo". These are just a few. As you can feel, there have been a few times that I felt bored, but rarely. It's worth drudging through any boring moments to get to a grander point.

Music Videos: Snoop Dogg's latest is phenomenal. It's amazing to see how reactive the zeitgeist is to the Photoshop slickness of the past 5 years. Now things are cooler when they're Gondry, do-it-yourself cheesy. In these youtube times of "I can make something cool in my livingroom" the producers and directors aren't skipping a beat. Snoop deviates from his usual stuff and it works. Unlike Madge and her attempts to partner with Timbaland-erlake. Yikes. 4 minutes too long fellas. Sorry.

Music: Eve's new song "Tamborine" is awesome. Play it when you need to bounce around the room.

Let me know what you think on any of this stuff.

Today is Foul...sorry but it is.

Yeah. A bunch were laid off yesterday and today. Sour day. Scary when I just got here. But shit happens.

Recession hits. We all get hit.

Lame.

Photo Essay: Yard Bird Rides with Hair Ball

Traveling with the MTA has become second nature. I can read from my front door, down the stairs (look out for that Magnum and ghetto hooch http://en.wikipedia.org/wiki/Malt_liquor), on the train, wait on the platform, switch trains, up the stairs, down Broadway weaving tourists, up the elevator (mind the obligatory chat with co-worker). 

Ah, the MTA. Mostly on time. When they feel like it. And it's not on a weekend day.

 

Once in a while there's just no way you can seemingly stare at your iPhone or recent National Book Award. www.nationalbook.org/

When New York City shows it's 45 year old bikini line sans waxing. Wow. Now that's a conversation stopper. "I'm sorry dear but your crisis is on hold until I investigate this phenom."

So enjoy this ride with the hair ball. 

I wondered this: when is an object large enough to have it's own gravity? 

3.5" x 2.75"

Flash in the Pan

Holy chicken shit people! Enough with the fucking cameras already.

Went to a concert last night to stand there and enjoy live music, possibly moving my hips, nodding my head in feeling the lyrics. You know, New York, I'm too cool-ness that I'm forced to participate in. Since the show was stocked with fewer people than actually like the TV show Earl, me and the Man moved closer to the stage. Having claimed our respective space to stand and nod comfortably we enjoyed a few songs. The Man then must go off to pee leaving me there to fight all potential turf wars among the 40 somethings swaying around us.

Right before The Man returned, a girl wearing socks on her arms literally stepped in front of me and onto my feet to shove a camera in the air. I bent back, not giving up my position but not wanting to eat her lollipop smelling hair. Her friend noticed this and hung back. Some, I guess, still have a clue. But she didn't leave. No snap an annoyingly bright flash and move on. No "excuse me" or wink: "thanks". I was astounded. Do I fight? Do I keep things civil?

The Man returns and slowly gets a sniff of what's happening. I drove it home when I leaned back and said, "apparently we're in the camera pit." When you looked to my immediate right, there was sock bitch, to the front and left was snappy the annoying snapper who hadn't the sense to turn off the flash so she could get a picture that wasn't full of white smoke and burnt out skin on the singer. To her right was yet another bimbo with an unGodly sized view screen. What will come next, I wondered, a vibrating tone that tells you when there's a picture worth taking around?

Glancing around the room I counted ten other fucking cameras gleefully snapping flashes that pierced eyes and disrupted the moody funk of the room.

Oh, and the sock bitch next to me continued camera-ing the entire show. She was recording fucking video on the thing. I'm sure the concert is on YouTube right now. Listen for my comment about the camera pit around song 5.

I say ban the bitches with cameras. My God, do you have record every fucking thing in your life instead of actually live it?

New Farm, New Dirt to Scratch

And so it goes...the time has come for me to pick it up and move it on downtown. After two years at (unnamed ad agency), I'm making my move to something a lot less corporate. A lot more stressful perhaps since I won't be the smartest guy in the room there, but a lot more fun. I'm not suggesting I was the smartest guy in the room, just the most unchallenged.

The raise I was due over a year ago came too little, too late and the creative energy began dwindling before that. It happens. I'm not ready to approach the statement that I know how to run an ad agency, but I am learning what doesn't work. Fear. Fear wreaks havoc on creative people and the ideas.

CLIENT: "Oh, we can't do that. That'll seem like kids chase baseball players around because players won't sign autographs. Can the players run with the kids?"

AGENCY: "But it's a game of chase. You've liked it for three months."

Yes, I'm leaving at a good time. Not only do I hope that my new CD will put a bullet in ideas that can't be gutted by spineless clients, but I'm even more hopeful that he will see spinelessness before it starts thereby protecting months of work and heart and sweat from being for nothing.

They say it's the same room of whipped copywriters and art directors in hell as in heaven, but in heaven the work gets produced.

Moving on.

I decided to take a week between jobs to do who knows what. Should I go somewhere and soak my feet in lemon juice? Or should I maybe look for a new apartment and move myself back into civilization? Bay Ridge, Brooklyn is not fun, nor cultured, nor the New York City I meant to move to.

New Job, new apartment is what I say.

More on this later.

The reason I'm so hot to move is The Crazy Neighbor. So there's this guy who lives on the other side of my wall, the wall that's closest to my head when I sleep. He DJs to the world. Really, he has a microphone and a stereo and I assume, some type of fader. He likes to do this at 3am or maybe as early as 1am. When you ask this Crazy if he'll turn it off, he screams something about cutting up your face or using the N word and runs back and forth across the street screaming about needing some respect.

Plus I do not dig Bay Ridge.

New Podcast thumbs up for Ira Glass and This American Life. It's the public radio show gone podcast and it's a perfect listen with three segments giving you a short train ride listen to a longer train ride to the longest train ride. Plus it's just so neat.

Starting a carb-less life. It's hard and I'm wondering if it's worth it.

Now Serving Chicken and Dressing

Can we start celebrating Valentine's Day now?

One Hen Does Not Make A Hen House

I'm so dramatic.

It is true that my partner is now moved on, the art buyer had surgery today, my creative director was out sick and for some odd reason, the office manager split and just left the main line ringing. In between trying to concept on four different clients, I had to go answer the phone, negotiate with Brazilians for an estimate that they think is "Terminator 4" and handle my freelance assignments while the producer frolics with tigers in India.

So if I shout out to the office to pipe down as they stand around my desk exchanging memories of holiday parties past, forgive me. Not that I don't love the busy work and the chance to do something I don't usually do but enough already, peeps.

Now for some new recommends on the Podcast front: Studio 360 is amazing. I've fallen off of listening to my meditation Podcasts choosing instead to read the paper which is more stress. I feel for the victims I read about and the violators too. I mean what events have to happen for someone to grab a gun and maul down Mary Lou and her mama shopping for ties at Penny's?

Got into IFC's podcast series, "Getting Away with Murder". Cute, well shot, poorly acted. Curiously amazing cars for such a low budget affair.

Rainbows and kittens.

Looking forward to the trip down south for the holidays. Which is stress too, really. I have pastoral visions of crickets chirping and porch swings in total relaxation alas it's more like relatives that judge and friends too jealous to act interested in your life. So I made some mix CDs to listen to as we cart ourselves all over North Georgia.

Cup cakes and cubs.