Monday, March 9, 2009

Enviga - BPW (Coke + Nestle)



What is it? Enviga invigorates your metabolism so that you burn more calories.

Is it good? I drank quite a lot of them while creating this campaign.

How'd it turn out? I'm proud of how it turned out considering it was a complicated assignment. How else can you metaphor-ize metabolism? This is how we did it.

















1 comment:

Anonymous said...

i've never tried one, but when they first came out they were trying to say that it created a negative calorie load...that you used more calories in the act of drinking it than it actually contained. I think they got in some hot water for that.