Converse 2009 "Laces Campaign"

The goal was to evolve a product campaign out of "Connectivity 2008" that was done by my partner Ian Toombs, the king of art rock.

This was the basic piece for Connectivity in the U.S. 

And here is the Laces campaign to follow it ------------------>

I think we did a fabulous job. There's an entire campaign from OOH to shoe boxes. 

Click on the link (title of this post) above to view more pieces in detail.