Very glad it happened, even though I almost threw up on stage.
The brief was a bit weird in 2004. Sell advertising. Advertising people are less trusted than used car salesmen. I guess it depends on who you ask. But here was our solution.
To see them up close click the title to this blog above.
Headline: Advertising. Creating a state of mind from a shoe.
Headline: Advertising. Creating a legacy from a soda.
Headline: Advertising. Creating an Apple from a computer.
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